ISOJI, meaning ‘Revival’ in the Yoruba language indigenous to Nigeria, is an active lifestyle apparel company with worldwide conservation efforts in mind. Jonathan Wang and Erika Usi started ISOJI after many years of being avid animal lovers and pursuing an active lifestyle in the great outdoors. After a life-changing volunteer trip out to Africa helping Rhinos, Lions, Tigers, Elephants, Cheetahs, and other animals indigenous to the region adjust to a new life outside of illegal captivity, it was time to take a stand and take action against those who indifference and greed. By this thought, ISOJI was brought to life.
ISOJI is a movement which embodies the spirit of active living, worldwide exploration,and philanthropic conservation. Our vision behind ISOJI is to create a platform for non-profit organizations such as The International Rhino Foundation to continue focusing on what they do best, while we let you focus on what you do best.
While other companies only donate 1% of net profit, we pledge to donate 10% of proceeds
to The International Rhino Foundation and like causes as a way to actively join the fight against habitat destruction, ivory harvesting, and animal poaching. Together, we can pursue an active lifestyle, see what the world has to offer, help those who are in need, and beat out those who have no regard for precious life. Best of all, we will have fun doing a great thing.
ISOJI is a revival within ourselves which translates to personal growth and action in everything we do to make the world a better place.
We hope our vision and mission will make a difference in the world we live in today so that this world and its creatures will be in it for the next generation.