Our Story

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Our Story

ISOJI, meaning ‘Revival’ in the Yoruba language indigenous to Nigeria, is an active lifestyle apparel company with worldwide conservation efforts in mind. The ISOJI seeds were planted when Jon and Erika’s adventures brought them to South Africa. While there, they stumbled upon a wildlife sanctuary for injured, orphaned, or previously captive lions, cheetahs, leopards, rhinos, elephants, and the like. Being active individuals who spent plenty of their time outside, the two volunteered to care for and build habitats for the animals so they can adjust to a new life comfortably. It was then, Jon and Erika realized their passion had collided with their calling. After their trip, the duo wanted to continue protecting these endangered species and their homes while sharing their love for active living. With that, ISOJI sprouted.

Our Commitment

We are a company built on the foundation of charitable contribution, reducing our carbon footprint, and working towards a better tomorrow. ISOJI is inspired by the different ecosystems these animal species call home. 10% of net profits are donated towards wildlife habitat restoration projects worldwide.

Our Mission

“To inspire a better world through active living”

ISOJI is an active lifestyle & sportswear company with worldwide conservation efforts in mind. For those of us who strive to make a difference in the world around us – ISOJI is a movement that embodies the spirit of active living, worldwide exploration, and philanthropic conservation.

ISOJI is built on the foundation of charitable contribution, reducing our carbon footprint, and working towards a better tomorrow. Inspired by the different ecosystems these animal species call home, 10% of net profits are donated towards wildlife habitat restoration projects worldwide.

We believe in leading by example. ISOJI vows to stay green with our day to day operations, responsible sourcing, and implementing environmentally friendly alternatives. At ISOJI, it is deeply rooted to be actively participating in what we stand for.

“We hope ISOJI’s mission will make a difference in the world we live in today, so the beauty of our planet will be there for us to appreciate tomorrow.”